If you are starting a business or rebuilding one, you could hire a brand designer, a web designer, a retoucher and a print designer and ask them to agree with each other. Or you could work with one person who keeps the whole picture. This is that option.
What the project covers
- The brand: logo, colours, type and rules for using them
- The website or online store, from structure to page design
- The photography: retouching so every image belongs
- A landing page for your first campaign
- Print pieces such as a brochure, menu or business card
Why one person
Decisions made once carry through. The palette on the website matches the one on the brochure because it came from the same brand book. The photos on the store were retouched to the same standard as the ones on the poster. You explain your business once.
How it works
- We talk about the business, the customers and the goal.
- You receive a plan: what gets designed, in what order and how long each part takes.
- I design the parts in sequence and refine each with your feedback.
- You receive finished files and a guide, and we prepare for launch.
Examples
The design portfolio shows this approach. Each project is a set: website, landing page, brochure and brand book designed together, with online store pages where the business sells products.
Start with the part you need most. See web design, online stores or brand identity.
