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Design project · Pickup trucks

Truck outfitter website and brand

Pick the truck, then the work, then see every part on the truck.

What makes this one different

Build-it-for-the-job outfitter: pick the truck, then the work, and every accessory is shown on the truck instead of a catalogue of part numbers.

Website

Haulworks Truck Outfitters: website

Haulworks Truck Outfitters website home page on desktop
Haulworks Truck Outfitters website home page on a phone

Online store

Haulworks: ready builds and build page

Haulworks ready builds page with truck selector and build cards
Haulworks winter build page with parts list and booking panel

Landing page

Haulworks Truck Outfitters: landing page

Haulworks Truck Outfitters campaign landing page with offer, steps and booking form

Brochure

Haulworks Truck Outfitters: tri-fold brochure

Haulworks Truck Outfitters A4 tri-fold brochure, outside spread
Haulworks Truck Outfitters A4 tri-fold brochure, inside spread

Brand book

Haulworks Truck Outfitters: brand book

Haulworks Truck Outfitters brand book cover with logo
Haulworks Truck Outfitters brand book colour palette and typography
Haulworks Truck Outfitters brand book logo clear space, versions and misuse
Haulworks Truck Outfitters brand book pattern and applications

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Fashion-forward store with oversized type and lime accents, the size picker front and centre and a layout tuned for browsing on a phone.

View project

Let's talk

Let's design yours

Tell me what you sell and who buys it. I reply with questions, a plan and a quote.