A brand is the set of decisions that make a business recognisable: the logo, the colours, the typefaces, the tone and the way they are used on a shopfront, a package and a screen. A brand book writes those decisions down so they survive staff changes, new suppliers and busy weeks.
What you receive
- A logo in the versions you need, with clear space and minimum size
- A colour palette with exact values
- Typefaces for headlines and body text
- Examples of how not to use the logo
- A pattern or graphic device where the brand needs one
- Applications: cards, signs, packaging, social posts
What a brand book is for
Without one, every new menu, flyer and web banner drifts a little further from the last. With one, anyone you hire can produce work that looks like yours. If the term is new to you, read what a brand book is.
How it works
- We talk about your business, your customers and how you want to be seen.
- You see a direction, then a refined identity.
- I assemble the brand book and deliver the files.
Examples
Every project in the design portfolio includes a brand book. Open one to see the cover, the palette and type page, the logo usage page and the applications.
