A landing page has one job. It takes someone who clicked an ad, a post or a link and gets them to do one thing: book, order, call or ask. Everything else on the page either helps with that or gets in the way.
What a landing page includes
- A headline that makes the offer clear in a glance
- A short explanation of what the visitor gets and how it works
- Proof that the offer is real, such as examples, photos and facts you can stand behind
- Answers to the questions people ask before they commit
- A form or button that is easy to find and easy to finish
Designed for the campaign
A seasonal service needs urgency and a clear date. A catering offer needs a simple menu and a quick form. A viewing booking needs reassurance. I design the page for the situation, not from a generic layout.
How it works
- We agree the offer, the audience and the single action.
- You see a layout and the key messages.
- I design the page and refine it with your feedback.
Examples
Each project in the design portfolio includes a landing page built for a specific campaign. Open one to see how the offer, the steps and the form fit together.
Need a full site instead? See web design.
